22 Sep, 2015
Messe Berlin, organiser of the ITB Berlin, on 21 Sept 2015 issued a press release announcing that its next annual event in March 2016 will include a session focussing on the importance of water for the global travel industry. Glad to see that the organisers of the world’s biggest travel trade show have finally awoken to an issue that Travel Impact Newswire has been flagging for the last 10 years.
Here is the text of the ITB Berlin media release:
Spotlight on Earth’s water resources
2015/09/21 – At ITB Berlin 2016, the 11th Pow-Wow for Tourism Professionals in Hall 4.1b will focus on the importance of water for the global travel industry.
Water is a valuable and indispensable resource. Some countries have an overabundance of water, while many others are faced with drought and water shortages or live with the threat of natural disasters from flooding and rising sea levels. From 9 to 11 March at ITB Berlin 2016, the 11th Pow-Wow for Tourism Professionals, taking place in Hall 4.1b Adventure Travel – Responsible Tourism, will have the varying importance of water within the international travel industry as its main topic. Taking as its title ’Cherishing Earth’s water resources – the blue planet amidst water abundance and scarcity’, a series of information-packed lectures and lively debates will let visitors find out more about sustainable and responsible tourism which protects natural resources. Numerous networking events will also give visitors an opportunity to exchange views about current and future developments.
In Hall 4.1b, which is devoted to the topic of water, exhibitors whose focus includes adventure travel or responsible tourism can display their products and services and meet visitors interested in this topic. One of the advantages for exhibitors and sponsors in this hall is the opportunity to hold their own lectures on the topic of water or another subject at the 11th Pow-Wow for Tourism Professionals.
Here are links to just a few of the articles and dispatches on the looming water crisis that Travel Impact Newswire Executive Editor Imtiaz Muqbil has published over the past decade.
The above link is to the PDF version of the May 2006 edition of Issues & Trends, the strategic intelligence publication of the Pacific Asia Travel Association (PATA) when it was being written and researched by Imtiaz Muqbil.