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12 Feb, 2020

Overtourism is dead. Two landmark lectures to shape a New Future for Global Travel & Tourism

The coronavirus crisis is set to shake up the future of global travel & tourism. The world’s largest service industry now has to rethink and revamp its entire business model. Overtourism is dead. Overexposure, over-confidence, over-building, over-optimism, over-indulging and over-hyping are the new risks and threats. The over-arching need of the hour is for the world’s largest service-sector industry to learn the lessons of history and cease repeating past mistakes. On March 6, two of Thailand’s leading travel & tourism industry thinkers will strive to get the ball rolling in shaping this new paradigm.

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