16 Nov, 2016
SAN FRANCISCO, 04 November 2016, BUSINESS WIRE–According to new data released by Sequence today, the boundaries between technology and holiday traditions continue to blur. The survey found that consumers are showing more digital tolerance when it comes to smartphone use at holiday gatherings this year, and increasingly people are demonstrating good mobile manners.
In fact, 59 percent of consumers feel their family and friends are good about keeping their smartphones away during the holidays, which is a 20 percent increase from 2015. What is more likely to cause controversy at the holiday table is politics: 65 percent surveyed say discussing politics at the holiday table creates more tension compared to smartphone usage (35%).
The new infographic, “Technology and Holiday Traditions: The New Normal,” was released today by Sequence, a San Francisco-based independent agency that designs and develops connected experiences for brands such as The Ellen DeGeneres Show, Chipotle Mexican Grill, Apple, Facebook and Chevron. This infographic is the first in a short series of 2016 infographics about technology and the holiday season.
Through the survey of more than 1,000 consumers, Sequence explored technology’s role during the winter holidays. In addition to uncovering more social norms around smartphone use, the survey revealed that shoppers are taking a stance against Black Friday. Sixty-three percent of consumers say they would never stand in line for Black Friday deals, and nearly half (49%) of Millennials prefer shopping on Cyber Monday because they can shop online.
“Some holiday classics – even if they can be unpleasant – endure. Discussing politics at the holiday table is a time-honored tradition, but often causes tension among family members,” said Jojo Roy, chief executive officer of Sequence. “While the heads-down distraction of smartphones at the holiday table is frowned upon, it’s clear that politics tops technology when it comes to causing strained relations during the holiday season. After a long Presidential election cycle, consumers are probably ready for some pleasant diversions via smartphones, apps and other tech entertainment this year.”
Additional key findings include:
- One out of five say smartphones at the holiday table aren’t a big deal
- Nearly half of millennials (47%) say smartphones at the holiday table aren’t a big deal
- 79 percent say technology enhances their enjoyment or relieves their stress during the holidays
- 41 percent say organizer, calendar or note-taking apps help them manage the stress during the holidays