10 Sep 2025
Lessons in Leadership from an Unsanitised Version of Thai Tourism History
This inaugural Executive Leadership course will break new ground by narrating the powerful history of Thai Travel & Tourism as a storyline.
An unauthorised, unsponsored and unsanitised storyline.
Stories of the great Policies, Products, Places, Promotions and most importantly, PEOPLE who built, shaped and guided Thai tourism.
I call Thailand “The Greatest Story in Global Tourism HiSTORY” for some very good reasons.
No country has been hit by so many polycrises (economic collapse, geopolitical turmoil, health pandemics, natural disasters, military coups, to name a few) and still kept on rolling.
Just this year alone we were hit by two more — a battle with neighbouring Cambodia and an earthquake.
Thailand will be back — but it needs at least two years of peace and calm.
Its tourism history is rich with great lessons in leadership for the emerging generation.
I have compiled these into a series of captivating stories which will fascinate and enthrall participants.
Stories about its successes and failures, incredible marketing campaigns and management disasters.
Its baffling ability to convert crises into opportunities, AND opportunities into crises.
History is valued most when it is unauthorised, unsponsored and unsanitised.
And narrated with passion, humour and personal anecdotes.
This is the first such course in Thailand or, indeed, anywhere.
No university or academic institution has the in-depth background, archives and reports that I do.
Participants will get the equivalent of an MBA in one day.
