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7 Jan, 2017

Asad Shiraz, Senior Director, Tourism Marketing, Singapore Tourism Board

 Date and Place of Birth: 24 May 1957, Singapore

Marital Status: Married


Bachelor of Administration (First Class Honours), Brock University, Canada

Graduate of Senior Management Programme, Civil Service College, Singapore


Joined the Singapore Tourism Board and spent 20 years between Nov 1982 –Nov 2002

Marketing Officer, Nov 1982 – Mar 1985

Senior Marketing Officer, April 1985 – Sep 1987

General Manager (ASEAN), Jun 1988 – Sep 1992, the first to hold this newly-created position in the STB at the time.

Regional Director, South Asia, Oct 1992 – Feb 1995

Deputy Director, Destination Marketing, Mar 1995 – Aug 1995

Director, Destination Marketing, Sept 1995 – Dec 1997

Senior Director, Tourism Marketing, Jan 1998- Nov 2002

Private Sector career

Wildlife Reserves Singapore, Chief Executive Officer, Nov 2002–Dec 2003

MasterConsult Services Pte Ltd, Associate Director, Feb 2004-Dec 2006

The Tourism Company Pte Ltd, Director, Apr 2004-Dec 2007

Pacific Leisure Marketing Pte Ltd, Director, Nov 2005-Dec 2006

Bintan Resorts International Pte Ltd, Director Marketing, Dec 2006-Oct 2016


Public Administration Medal  – a National Award presented by the Singapore Government for outstanding contributions to the country – 1997 .

Was also closely involved with the formative years of ASEAN tourism marketing campaigns as part of the ASEAN Sub-committee on Tourism. Also played an active part in the formulation of Singapore’s Tourism Masterplan –Tourism 21, in 1996 and the plan’s review in 1999.

Source: Asad Shiraz