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30 Nov, 2016

Seree Wangpaichitr, Governor, Tourism Authority of Thailand

ASEAN Travel & Tourism Hall of Fame – Initiated by Travel Impact Newswire Executive Editor Imtiaz Muqbil to recognise the many veterans who helped grow and shape ASEAN tourism over the last 50 years.


Date of Birth: 24 July 1939

Marital Status: Married


– Bangkok Christian College

– Chulalongkorn University, B.A. in Political Science (majoring in International Relations)

– Training in Tourism Management at the School of Tourism Industry Management, University of Hawaii, USA

– Training in Tourist Business Operations at the Pacific Asia Travel Association, San Francisco, California, USA

– National Defense College, Joint Public-Private Sector Program, Class 3


Started working at TAT on September 24, 1962.

1964-1966: Chief of Information Section and Acting Assistant Chief of Publicity and Promotion Division

1966: Chief of Exhibition Section

1967: Manager of Bang Saen Hotel

1967-1970: Chief of Publicity and Promotion Division

1970-1974: Chief of TOT New York Office

1974-1976: Chief of Foreign Affairs Division

1976-1980: Assistant Director of Planning and Technical Department

1980-1993: Deputy Governor for Planning and Development

1993-1994: Deputy Governor for Marketing

June 14 – July 4, 1994: Acting Governor, TAT

July 5, 1994: 5 July 1994 – 30 September 1999

After retirement, he was appointed Dean, College of Tourism and Hospitality, Rangsit University

The highlight of his career was 13 years as TAT Deputy Governor for Planning and Development which made him one of the foremost proponents of well-managed destination and product development policies. He argued vigorously for the Thai tourism industry to maintain a sound balance between marketing and management as a means of ensuring sustainability.

Source: Tourism Authority of Thailand, Travel Impact Newswire archives.