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29 Nov, 2016

Pornthip Hirunkate (Addie), Managing Director, Destination Asia Thailand

ASEAN Travel & Tourism Hall of Fame – Initiated by Travel Impact Newswire Executive Editor Imtiaz Muqbil to recognise the many veterans who helped grow and shape ASEAN tourism over the last 50 years.


Date and Place  of Birth: 14 July 1952, Bangkok


1972: Holy Infant Jesus Commercial School, Bangkok

2009: Thai Institute of Directors, Director Certification Program


1974-1984  Tour Guide, Tour East  (Thailand) Ltd.

1984-1990  Incentive Tour-Coordinator, Tour East

1990-1992  Marketing Manager, Tour East

1992-1997  Country Manager, Tour East (Thailand)

1997-2001  General Manager, Destination Asia (Thailand) Ltd.

2001- Present:  Managing Director, Destination Asia (Thailand) Ltd.

2012 – Present:  Deputy CEO, Destination Asia

Other Positions

• Board of Director, Thailand Convention & Exhibition Bureau (TCEB)

• Vice President, Thailand Incentive and Convention Association (TICA)

• Expert Committee Member of National Tourism Policy of the Prime Minister Office

• Committee Member of Tourism Business and Guide of the Ministry of Tourism and Sports (2008-2013)

• Board of Director, Tourism Authority of Thailand (TAT) 2008-2010

• Vice President, Tourism Council of Thailand (2010-2016)

Awards & Decorations:

2015: Women Leadership Excellence Awards from CMO Asia

2012: Tourism Authority of Thailand Recognition Award

Has spent her entire professional life in tourism, beginning as a guide immediately after graduating in 1974, and doing what what she loved most – “bring my beloved Thailand to the eyes of the world.”

Source: Pornthip Hirunkate