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29 Nov, 2016

Niels Lumholdt, Senior VP Industry Affairs, Thai Airways International

ASEAN Travel & Tourism Hall of Fame – Initiated by Travel Impact Newswire Executive Editor Imtiaz Muqbil to recognise the many veterans who helped grow and shape ASEAN tourism over the last 50 years.


Date and Place of Birth: 12 December 1932, Esbjerg, Denmark


Completed high school in Copenhagen, Bachelor of Arts, University of Minnesota.


Joined the American Express Company in Minneapolis right after graduation.

Returned to Denmark in 1956, joining SAS as a sales assistant stationed in Copenhagen. Completing the SAS Management Training Programme, served as Assistant to the Regional Manager in Italy, later in Stockholm.

Appointed SAS District Sales Manager in Rome in 1962, and took over the Air-Sea Cruise Department in Hamburg 1963.

Joined Thai International as System Sales Manager in 1964.

Promoted to Marketing Director in 1969, Deputy Managing Director in 1973 and Executive Vice President in 1976.

In 1977 after the THAI/SAS shareholders agreement ended, appointed Senior Vice President Industry Affairs.

Was concurrently Acting Vice President Corporate Planning and International Relations before resigning from Thai Airways in October 1989.

Set up a consultancy company Aviation & Tourism International which he headed until his death.

Mr. Lumholdt was granted the Royal Decoration of the Companion of the Most Exalted Order of the White Elephant (Fourth Class) 1981 for contributing his experience in the development of Thailand’s national carrier and promoting close relations between Scandinavia and Thailand.

Date of Passing: 26 August 1999

Was one of the foremost strategic aviation thinkers of his generation. Played a major role in positioning Bangkok as the Aviation Hub of Asia and building up Thai Airways network around the geographical advantage of the Thai capital, as well as the competitive advantage of an attractive tourism product.