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28 Nov, 2016

Dharmnoon Prachuabmoh, Governor, Tourism Authority of Thailand

ASEAN Travel & Tourism Hall of Fame – Initiated by Travel Impact Newswire Executive Editor Imtiaz Muqbil to recognise the many veterans who helped grow and shape ASEAN tourism over the last 50 years.


Date of Birth: 10 December 1934


-Bangkok Christian College

-Geelong Church of England Grammar School, Australia

-Wharton School of Finance & Commerce, University of Pennsylvania. BS (Econ)

-Advanced training on Destination Planning and Development conducted by International Union of Official Tourist Organization (IUOTO)

-1985-1986: National College, Class 28

Professional Career:

Tourist Organization of Thailand (TOT)

-1962: Chief, Publicity & Promotion Division,

-1964: Chief, TOT New York Office

-1967: Assistant Director General (Administration)

-1969: Assistant Director General (Publicity & Promotion)

-1974: Deputy Director General (Planning & Promotion)

-1976: Deputy Director General (Development)

Tourism Authority of Thailand (TAT)

– 1979: Deputy Governor (Planning & Development)

– 1980: Deputy Governor (Marketing)

– 1986-1994: Governor, TAT

Pacific Asia Travel Association (PATA)

-1979-1981: Board of Directors

-1979-1983: Chairman, PATA Thailand Chapter

-1980-1981: Chairman, PATA Nominating Committee

-1982: Conference Secretary, 31st PATA Annual Conference

-1984-1986: Vice Chairman, PATA Thailand Chapter

-1987: Chairman, Active Government Members

-1986-1988: Board of Directors

-1987-1988: Vice President

East Asia Travel Association (EATA)

-1987-1988: President

International Congress and Convention Association (ICCA)

-1983-1985: Chairman, ICCA Thailand National Committee

-1986: Chairman, ICCA Asia-Pacific Chapter

Other positions

-Governor of Tourism Authority of Thailand (TAT)

-Senator, the Thai National Assembly

-Secretary, Ad hoc Committee on Tourism Promotion of the Senate

-Member, Committee on Education and Culture, the Thai National Assembly

-President, Thailand Incentive and Convention Association

-President, Pacific Asia Travel Association (PATA)

Played a major role in taking the “globalisation” of the TAT to a new level. Had good comradeship with his ASEAN NTO colleagues (Datuk Abdullah Jonid, Joop Ave, Narzalina Lim, Joseph Chew) during his tenure at the TAT, which was one of the main reasons for ASEAN’s rising global brand image.