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15 Jun, 2016

Father’s Day Survey Reveals What U.S. Dads Want Most: A Vacation

SAN FRANCISCO–(BUSINESS WIRE)–American dads have spoken, and what they most want for Father’s Day this year is: a vacation. According to new research from Ebates, the online cash back shopping and subsidiary of the global internet services company Rakuten, loving children and spouses should be browsing for vacations and getaways, because Dad is hoping to get out of town. What else does Dad want for Father’s Day? Try tickets to a sporting event, tools or new gadgets, but don’t get him a gym membership or socks. The survey also revealed that Americans plan to spend less on Father’s Day than they spent on Mother’s Day.

What Dad wants

Thirty-two percent of dads said they’d most like a vacation for Father’s Day this year, and another 31 percent want to see some live sports:

Top Gifts Dads Want
This Father’s Day
Percent of Dads
Who Said This
1. A vacation 32 percent
2. Tickets to a sporting event 31 percent
3. Power tools 28 percent
4. New tablet 28 percent
5. Watch 26 percent

Another 25 percent of dads said they’d love some beer for Father’s Day, and 21 percent said they could do with some new BBQ gear.

What not to give Dad

As with last year, a gym membership ranks low – 92 percent of dads would rather be gifted anything but a gym membership. Furthermore, 36 percent of dads are most tired of receiving underwear and socks for Father’s Day, and 35 percent are tired of receiving ties.

“Finding the right gift for Dad can be a challenge, since preferences seem to vary widely from year to year,” said Kevin H. Johnson, CEO of Ebates. “Last year, clothing topped dads’ wish lists, but this year it seems like most dads would prefer a vacation. Shoppers can count on Ebates to let them know exactly what to buy Dad and where to get the best coupons, discounts and cash back on those gifts.”

Men are from Mars…but Dad isn’t

Moms and dads don’t have such different ideas about how to spend their special day. Moms’ top gift choice for Mother’s Day this year was time with the family. Likewise, a majority of dads (60 percent) said they hope to spend Father’s Day with their family.

What’s more, many moms admitted that they shop for themselves on Mother’s Day – and it turns out that dads do, too. In fact, 56 percent of dads say they pick out their own Father’s Day gift at least some of the time.

Americans spend more on Mom

This year, 30 percent of Americans planned to spend $51-$100 on Mother’s Day, and another 27 percent planned to spend between $100-$250. For Dad? Not so much: 32 percent of Americans will spend between $1-$50 on Father’s Day, and another 29 percent will spend between $51-$100.

Until June 19, Father’s Day shoppers can receive up to double cash back on select retailers via Ebates.com. Shoppers who prefer to shop on the go can download the free Ebates app at Google Play and the App Store.

Survey methodology

This survey was conducted online within the United States by SSI on behalf of Ebates from April 7-8, 2016, among 1,003 adults ages 18 and older. This online survey is not based on a probability sample, and, therefore, no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact alessandra@bospar.com.

About Ebates

Ebates rewards consumers with cash back on purchases while also providing access to thousands of coupons, discounts, promotions and special deals, including free shipping, at over 2,000 retailers. Free membership allows consumers to shop online at their favorite retailers while earning a percentage of every purchase they make, paid quarterly in the form of a “Big Fat Check” or through PayPal. From niceties to necessities, members of Ebates benefit from incentives at top-name merchants for everything from furniture to fashion and appliances to airfare. Because shopping with Ebates is hassle-free—with no rebate forms to fill out and no points or miles to redeem—the site supports a strong community of savvy shoppers across the country and around the world.

Ebates is a registered trademark of Ebates Performance Marketing, Inc. Rakuten is a registered trademark of Rakuten, Inc. Google Play is a registered trademark of Google Inc. App Store is a registered trademark of Apple Inc. PayPal is a registered trademark of PayPal, Inc.