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25 Apr, 2016

TIME Hotels Rewards Extra Loyalty program, partners with VOILÀ Hotel Rewards in global loyalty programme first

UAE-based TIME Hotels has announced the launch of TIME Hotels Rewards Extra, a new brand loyalty programme designed to recognise its growing community of globe-trotting guests with a raft of benefits including room upgrades, luxury amenities, priority reservations amongst others.

Developed in partnership with VOILÀ Hotel Rewards, a world-leading provider of loyalty programmes for independent hotels, the free-to-join programme allows members to earn points for stays at any of the group’s current and future hotels and resorts as well as at any hotel within the VOILÀ Hotel Rewards worldwide network.

Members can redeem their points in exchange for complimentary room nights and other partner privileges including airline miles, retail products from companies like Best Buy and Amazon, iTunes music and movies, and charitable donations, and also enjoy special privileges such as priority check-in.

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“The TIME Hotels philosophy is centered on delivering quality and adding value, and the launch of TIME Rewards Extra is the latest weapon in our loyalty conversion arsenal as we grow our portfolio and extend our global presence by welcoming new guests through our doors as part of the international VOILÀ Hotel Rewards network,” said Mohamed Awadalla, CEO, TIME Hotels.

An award-winning loyalty programme that unites a network of more than 250 four and five-star independent hotels and luxury brands in major destinations around the world, VOILÀ Hotel Rewards is the preferred choice of independent travellers seeking unique and rewarding experiences.

“The UAE has always been a key market for VOILÀ and we are delighted to have the opportunity to partner with TIME Hotels to a dedicated loyalty programme that we are confident will win the brand new guests and open up the world of hospitality, tourism and retail privileges to existing clients,” said Peter Gorla, Managing Director, VOILÀ Hotel Rewards.

TIME Hotels currently operates 11 properties between hotels, hotel apartments and residences in the UAE including its flagship property, the 216-room TIME Oak Hotel & Suites located in the popular TECOM area of Dubai, and the 232-room TIME Grand Plaza, which is situated close to Dubai International Airport and central Sharjah.

The group will have a total of 16 properties by 2020, with a further two locations coming up in 2016, including its first Qatar hotel, the 102 room TIME Rako Hotel in Doha and the five-star TIME Royal Hotel & Spa located in the Dubai Healthcare City area.

Scheduled to open in 2017 in Dubai, the company will introduce its first TIME Express branded property, with the TIME Express Hotel Al Jaddaf.