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25 Apr, 2016

Dubai developer Seven Tides to launch hospitality division at ATM 2016

Marking its first Arabian Travel Market (ATM) appearance under the brand banner of Seven Tides Hospitality, the new hospitality division of Dubai developer Seven Tides International, will unveil its latest development plans for the beach club and provide an update on its latest project the British-themed DUKES Dubai on Palm Jumeirah.

Speaking about the new hospitality division of Seven Tides CEO Abdulla Bin Sulayem commented: “Seven Tides international has been operating since 2004 and over the last decade we have been immersed within the hospitality sector, with a collection of luxury properties in London and Dubai to our credit, and this has given us invaluable insight into many aspects of the industry.

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“Therefore, the decision to launch a dedicated hospitality division was a natural progression, which clearly delineates our hospitality portfolio from other investments, providing a vertical focus as we head towards Expo 2020 and 20 million visitors,” he added.

The company, which believes in taking a uniquely personal approach to hospitality, as reflected in its hand-selected portfolio of exclusive properties, will also focus on continuing to differentiate the brand in the market.

“We want to create an experience when guests walk into Seven Tides Hospitality-owned properties. Creating a unique proposition that will set us aside from the competition is our top priority in today’s competitive market,” said Bin Sulayem.

“As for the future, we are constantly evaluating new opportunities in various markets and considering different models, including the possible development of a three or four-star brand. We will continue to focus on identifying character-led projects in prime locations – all future hospitality projects, will be owned and operated by Seven Tides Hospitality,” concluded Bin Sulayem.

With the prime location on the west trunk of Palm Jumeirah, the city’s most exclusive island community, the landscaped leisure activities at Oceana Beach Club, which is located just behind the yet to open DUKES Dubai, consists of three outdoor pools including an infinity pool and lazy river, a private beach, a kid’s club and of course West 14th grill and bar.

“We recently took over the management of the award-winning Manhattan style grill and bar. The casual but upmarket steakhouse is a perfect fit for our overall food and beverage offering. The Dubai Marina and JBR skylines, provide a spectacular backdrop especially after sunset,” said Bin Sulayem.

In addition to West 14th, the beach club will benefit from a new food and beverage concept. The upmarket lounge will feature a Mediterranean-inspired menu with azure décor, scatter cushions and soft furnishings for the ultimate chill out.

“We hope Zen will become a preferred late night venue for the city’s in-crowd, ”said Bin Sulayem.

In addition, plans are afoot for a new state-of-the-art gym with panoramic views over Palm Jumeirah an outdoor functional training venue, and a signature sun spa.

“This will broaden the appeal of both Oceana and DUKES Dubai, especially with the corporate, events and MICE markets,” added Bin Sulayem.

Seven Tides Hospitality will also provide the latest update of their DUKES Dubai hotel and hotel apartments project which will deliver an upscale blend of cosmopolitan luxury with British charm and traditional service.

On schedule for Q4 2016 opening, accommodation options at DUKES Dubai include 279 guestrooms and suites including a women-only Duchess floor with 20 rooms, female butlers, themed amenities and a dedicated breakfast area; plus 227 hotel-managed studios and one-bedroom apartments, all with Arabian gulf, Dubai Marina, Palm Jumeirah or city views.

Award-winning British executive chef, Martin Cahill, heads up the culinary team and will oversee a total of five dining venues including the signature Great British Restaurant and DUKES Bar will bring quintessential London style to Dubai’s after dark scene.

During the four-day travel event, which starts on 25 April, Seven Tides Hospitality will also showcase three other elements of its luxury portfolio, including the flagship DUKES Dubai London hotel, Anantara The Palm Dubai Residences and soon-to-open DUKES Dubai.