27 Mar, 2016
By Robert Jensen
In the conflict over the land of Palestine, Israel’s overpowering military superiority has produced decisive battlefield victories. But just as crucial to Israeli dominance in that region is its supremacy in the U.S. news media, which is captured in the title of an important new film from the Media Education Foundation, “The Occupation of the American Mind: Israel’s Public Relations War in the United States.”
The film’s analysis is crucial to understand why—given the longstanding international consensus for a peaceful settlement that would give both Israelis and Palestinians a secure national homeland—the conflict drags on in its seventh decade. Whatever one’s position on how to resolve the conflict, it is uncontroversial that Israel could not continue occupying Palestinian territory without U.S. diplomatic, military, and economic support, and it’s unlikely that support could continue without the backing—or, at least, acquiescence—of the U.S. public.
Israeli officials understand that, and “The Occupation of the American Mind” offers a sophisticated analysis of their strategy to keep both policymakers and the public in the United States on their side, illustrated with detailed examples of how Israel successfully borrows from the contemporary advertising/marketing/public relations industries—the folks who produce what is best described as propaganda.
See the original website: http://occupationoftheamericanmind.challengingmedia.org/about.html