31 Jan, 2016
Anas Silwood moved to Jordan from Britain to study Arabic back in 2000. The 20-something was supposed to stay for only a few months, but he soon decided Amman was the place he wanted to be. He learned Arabic, converted to Islam and settled. “Every time I went back to the UK I had the same problem,” he says. “People looked at me in a funny way because of what I was wearing. It happened over and over again, and that’s how I realised there must be a lot of Muslims in need of better-designed and better-made clothing.” Silwood’s intuition quickly developed into a business. In 2002 he launched Shukr, one of the first Islamic fashion e-commerce sites catering to the needs of Muslims in Europe who wanted traditional Islamic clothing with attention to style. It was a success. Sales volumes rose and the company expanded to the United States and the Middle East and North Africa region.