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24 Jun, 2015

Hong Kong Jewellery Fair helps trade visitors save time, quickly find suppliers

HONG KONG, June 16, 2015 /PRNewswire/ — The organizers of the June Hong Kong Jewellery and Gem Fair 2015, UBM Asia, announced today the launch of its mobile TradeBoard, a free interactive service helping visitors to locate products and suppliers at the fair.

TradeBoard connects Exhibitors and Visitors in a digital way (PRNewsFoto/UBM Asia Ltd)

TradeBoard connects Exhibitors and Visitors in a digital way (PRNewsFoto/UBM Asia Ltd)

The mobile TradeBoard has been created for specifically for visitors of the June Hong Kong Jewellery and Gem Fair to post requests for product or services – similar to traditional classifieds, yet in an easy-to-access digital format. Exhibitors can respond to the offers with invitations to meet at their stands.

“Many visitors come to our fairs with some very specific sourcing needs: It could be a special type of jewellery that is not covered by exhibit categories – for instance men’s jewellery. Or visitors might be looking for gemstones or diamonds of very specific size or colour. Given the size of the fair, some visitors might have to browse hundreds of booths until they find the right product. By posting a sourcing request on the TradeBoard on the mobile, visitors can receive invitations from suitable exhibitors and thus save precious time and energy,” says UBM’s Regional Director of eBusiness and Event Technology, Jerome Hainz.

Buyers can post their requests to the TradeBoard using a mobile phone, a laptop, an ipad or get the support from the staff at the Information Counters during the fair. Exhibitors can view the posts from the convenience of their booth, using a mobile device or a laptop computer, and reply with an invitation message that will be delivered to the buyers by SMS.

The TradeBoard can be accessed through www.UBMTradeBoard.com as a mobile friendly website or it can be downloaded with the fair’s Mobile Buyer Guide which can be found in app stores with the keywords ‘ubm jewellery’.

For further information contact UBM Asia limited at marketing@jewellerynetasia.com or call +852 2827 6211.