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2 Jul, 2014

World Press Trends: Print and digital together increasing newspaper audiences

Print and digital combined are increasing audiences for newspapers globally, but digital revenues are not keeping pace, posing a risk for newspaper businesses and the societies they serve, the annual World Press Trends survey released Monday by the World Association of Newspapers and News Publishers (WAN-IFRA) reveals.

“Unless we crack the revenue issue, and provide sufficient funds so that newspapers can fulfill their societal role, democracy will inevitably be weakened,” WAN-IFRA Secretary General Larry Kilman tells the 66th World Newspaper Congress in Torino.

“The role that newspapers play in society cannot be underestimated, and has never been more crucial,” he says. “If newspaper companies cannot produce sufficient revenues from digital, if they cannot produce exciting, engaging offerings for both readers and advertisers, they are destined to offer mediocre products with nothing to differentiate them from the mass of faux news. Finding the sustainable business models for digital news media is not only important for your businesses, but for the future health of debate in democratic society.”

Read the rest: World Press Trends: Print and digital together increasing newspaper audiences – World News Publishing Focus by WAN-IFRA.