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13 Apr, 2014

Epic fail: Singapore tourism ad pulled after ridicule – Sydney Morning Herald

Singapore Tourism Board’s (STB) aim to customise content for different markets proved to be an epic failure in a recent campaign designed to attract Filipino tourists to Singapore.

People took to social media to mock the badly filmed, dubbed, acted and scripted piece, which was pulled from the government agency’s official YouTube channel and Facebook page because it “was not resonating well with audiences,” STB’s executive director for communications and industry marketing Oliver Chong said in a statement to the media.

That was putting it mildly.

Featuring more cheese than a stuffed-crust pizza, the video entitled ‘See where the world is heading’ depicts a Filipino couple in Singapore for a romantic getaway as part of their wedding anniversary.

Read the rest: Epic fail: Singapore tourism ad pulled after ridicule.