Distinction in travel journalism
Is independent travel journalism important to you?
Click here to keep it independent

1 Apr, 2014

No brand-name hotel chains or airlines on Forbes list of America’s 100 Most Trustworthy Companies

“The focus has always been on people who cheat, lie, and steal,” says Kaplan, “so we thought it could be good to focus some light on those companies that are transparent and consistent.”

Kaplan says that companies that make this list are reporting accurately on their outcomes, good or bad. While there’s no guarantee that an honest company is a thriving one, in most cases the companies here are financially sound, with strong stock performance.

“There’s far less uncertainty associated with [these companies.] For better or for worse based on performance, they’re informing their shareholders,” says Kaplan. “There’s a lot of things that factor into your decision making as a shareholder, but one is what is the company doing.”

Read the rest: America’s 100 Most Trustworthy Companies – Forbes.