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21 Mar, 2014

How three major political players in India are using social media – The Hindu

In India, the mass social media revolution is being led by politicians who have grasped the medium and are now utilising it. Narendra Modi enters this election with a first-mover advantage and over three million twitter followers. Arvind Kejriwal is a social media wonder who has successfully used the medium for fund raising and increasing his party’s footprint. Rahul Gandhi, however, is a reluctant follower who virtually trends every other day but is yet to join the networks. These politicians are hoping to convert likes and posts into votes and are crusading efforts to connect and engage with India’s youth who spend their waking hours online. According to Comscore, 25 per cent of time spent online is on social media alone.

Read the rest: The timeline warriors – The Hindu.