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14 Jul, 2013

Survey: 2 Out of 3 Parents Worry About Ads in Kids Apps


Los Angeles, CA (PRWEB) July 13, 2013 – It’s nothing new. Many application developers have business models that rely on third party advertising to support their no cost apps – even those developed for small children. 100 Things, a company developing picture book kids apps, released the results of a consumer survey it conducted that revealed that two out of three parents are concerned about the advertisements that appear in no cost apps for small children.

The 100 Things survey polled 200 US parents and grandparents asking, “What do you think about having ads in apps used by small children?” Respondents answered using a scale of one to five – with one representing “it’s not a problem” and five signifying “it worries me.” Slightly more than 66 percent answered with a rating of four or five, indicating the advertisements worry them.

The Danish application developer, 100 Things, feels it’s preferable to have parents pay a small amount for their apps for children, which don’t have advertising and in-app purchases, rather than suffering exposure to endless not-so-kid-friendly commercials while they play. Their applications are geared towards smaller kids with a series of picture book apps for one to three year olds and matching game apps for slightly older children aged two to four.

Unlike many other app developers, 100 Things does not collect any personal information from their customers. They don’t require users to login and the apps don’t connect to social media. All 100 Things apps are created for children to easily enjoy by themselves or with an adult.

“We believe that all apps geared towards children should be free from any and all outside influences,” said a spokesperson for 100 Things kids apps. “Many developers make no cost apps for children and in return, monetize them by allowing third party advertising or in-app purchases. We just don’t agree with that. We want you and your child to have a worry free experience with our apps and we want our name to be synonymous with quality in the world of children’s apps.”

For more information, visit: http://100thingsapp.com