Distinction in travel journalism
Is independent travel journalism important to you?
Click here to keep it independent

10 Nov, 2012

Social Casino Games Raking It In as Gambling Scourge Goes Global


LONDON–(BUSINESS WIRE)–November 09, 2012–Global revenues from social casino games have now reached $1.6 billion announced Gaming Club. According to new research from SuperData, an online games research company, social casino gamers are spending almost twice as much as their regular social gamer counterparts. In July, paying social casino gamers spent $78 online compared to $43 by standard paying social gamers.

Gaming Club points out the data still shows the US to be the largest social casino gaming market. Of the $1.6 billion total, North America contributes $660 million. Europe is second with $446 million and Asia comes in third with $311 million. Australia lags behind somewhat. It comes in fifth place at $59.8 million behind Latin America’s $180.7 million.

However, there are roughly 35.4 million monthly social casino players in North America, this is greater than the total population of Australia, which currently stands at around 22.6 million according to World Bank data. So while Australia has some way to go to catch up to the rest of the world, when population and the average number of paying monthly social gamers is taken into account, Down Under actually fares very well.

Many of these social games are played through Facebook. Competition is fierce. Of all the social gamers on Facebook, around 13% of them are casino gamers; this is a jump from 8% in 2011 and 6% in 2010 according to data from analytics firm Kontagent. But Facebook will now start to face more competition.

Both online and land-based casinos are including social casino games in their arsenals and are planning to expand or are already in the process of expanding their websites and land-based gaming options to include a social aspect. The number of people playing these types of games – including slots, poker and table games – has doubled over the past two years.

Additionally, according to Kontagent data, the average revenue per user on a social casino game is at least 40% higher than the average casual social gamer. It should come as little surprise then that SuperData expects growth to continue; it predicts annual global revenues from social casino games to tip $2.4 billion by 2015.