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31 Oct, 2012

Lexus Launches Global Award for Next Generation of Innovators


Toyota City, Japan, Oct 30, 2012 – (JCN Newswire) – Lexus announces the launch of the Lexus Design Award, an international design competition targeting next generation of innovators around the world.

The Lexus Design Award is aimed to provide an opportunity for innovators to work with a world-famous designer as a mentor to create prototypes of their designs. Through this initiative, Lexus hopes to contribute to nurturing and supporting creators.

The theme of the Lexus Design Award 2012 is motion – a word and concept directly connected to people’s everyday lives. Under this theme, Lexus welcomes innovators and calls for works that display a deep understanding of Lexus design, uniquely interpret concepts and provide original perspectives on and solutions to various issues of daily life. Lexus welcomes designers from all fields, such as architecture, product design and fashion.

The application period starts today and runs through December 31. The winners are to be announced and their works exhibited during Milan Design Week in April 2013. The award will be officially launched at the Lexus booth during TOKYO DESIGNERS WEEK running today through November 5.

Lexus believes that design for this competition goes beyond mastery of form and is a process in problem solving and an effort to propose solutions to shape a better society and future. Lexus therefore welcomes a wide variety of innovative ideas to overcome challenges.


Tokyo Designers Week 2012 is being held under the slogan “Hello Design!” and is aimed to attract a broad range of visitors from different age groups to experience design firsthand.

Dates: October 30 to November 5
Time: 11:00 to 21:00 (18:00 on November 5)
Venues: Meiji-Jingu Gaien (main), and other locations in the Tokyo metropolitan area
Website URL: www.tdwa.com

For more information, please see www2.toyota.co.jp/en/news/feature/20121030.html.