Distinction in travel journalism
Is independent travel journalism important to you?
Click here to keep it independent

30 Aug, 2011

Israel’s Image Won’t Improve Without Policy Changes – Forward.com

I’m an adman and a marketer. And I can tell you, from my years creating ads for products from Coca Cola to Apple Computer, if people keep reading about some bad ingredients in the ketchup, very few people will buy the bottle, no matter how much money and creativity you pack into the marketing. No amount of branding, slogans, viral ideas or clever engagement is going to lead towards the success that supporters of Israel need.

What I can say is that Israel, and those who love her, need to take a hard, honest look in the mirror and uncover the deeper problems, the ones that cannot be fixed with a better logo.

via Israel’s Image Won’t Improve Without Policy Changes – Forward.com.