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Archive for February, 2022

16 Feb, 2022

An Honest and Constructive Critique of the Visit Thailand Year 2022 Strategic Plan

This special report focusses on the strategic plan to reboot Thai tourism with a Visit Thailand Year 2022 campaign. It takes a critical thinking approach but in an honest and constructive context. Click on the image to watch…


1 Feb, 2022

35 Years On: How Visit Thailand Year 1987 Revolutionised Global Tourism

The year 2022 marks the 35th anniversary of Visit Thailand Year 1987, the record-breaking marketing extravaganza which revolutionised the Thai and global tourism industry. What lessons can be learned from its successes and failures? How can it help design a new post-pandemic model for global tourism? As Thailand Bureau Chief for the then leading travel […]