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27 Nov, 2023

FREE Lectures on Visit Thailand Year 1987 to mark HM the late King Bhumibhol’s 96th birth anniversary

Dec 5, 2023 will mark the 96th birth anniversary of His Majesty the late King Bhumibhol Adulyadej the Great.
 
It will be His Majesty’s 8th 12-year cycle birth anniversary.
 
Exactly 36 years ago, in 1987, His Majesty’s 5th cycle birth anniversary was marked with a momentous national celebration known as Visit Thailand Year, an event which revolutionised global tourism.
 
 
His Majesty’s 8th cycle birth anniversary is a good time to reflect on that extraordinary event.
 
The campaign was marketing genius at its best.
 
Its aftermath was management failure at its worst.
 
The Thai tourism sector, and Thailand at large, never learned the lessons, for better and worse.
 
In December 2023, I am giving FREE commemorative lectures on VTY 1987. They will cover:
 
(+) The full history of Visit Thailand Year 1987
 
(+) How it was planned and executed
 
(+) How it revolutionised Thai, Mekong, ASEAN and the global Travel & Tourism industry.
 
(+) How Thailand failed to build on that success by creating a truly sustainable well-managed industry.
 
(+) Why the lessons of Visit Thailand Year 1987 are more relevant than ever.
 
The lectures are designed for serious students and scholars of tourism, corporate executives, academics, consultants, destination planners and civil society groups worldwide.
 
They are available upon request for FREE.
 
They can be delivered in hybrid or in-person format. Dates and times will need to be worked out.