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Archive for December, 2021

27 Dec, 2021

Loss of Balance – The Biggest Failure of Global Tourism

The concept of balance will drive the post-Covid tourism development agenda. However, there is growing evidence that the chasms of imbalance are widening still further. Past mistakes are again being repeated. Tourism has a chance to make a fresh start from a nearly clean slate. A well-balanced recovery should be the basis of a New […]

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19 Dec, 2021

A SWOT analysis of Visit Thailand Year 2022

The entire operating environment of Visit Thailand Year 2022 is totally different from that which led to the success of Visit Thailand Year 1987. As events of the past few decades have proved, tourism is no longer in control of its destiny. It is entirely at the mercy of external and internal shocks. That scenario […]

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19 Dec, 2021

2022: 11 Historic Anniversaries raise Soul-Searching Questions about the Future of Tourism

In 2020, when the Covid-19 crisis was still in its early days, there was a lot of bluster about how it could be converted into an opportunity to create a New Normal and Build Back Better. In 2022, as a recovery seems to be on the horizon, 11 significant anniversaries will open windows of opportunity […]

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5 Dec, 2021

How Thai Tourism Failed a Great King

In this video, made to commemorate the birth anniversary of His Majesty the late King Rama IX the Great, I share a few thoughts on what I consider to be the biggest mistake made by Thai tourism — exploiting the marketing opportunities presented by the various Royal events over the late King’s 70-year reign, but […]

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