31 Mar 2026
Cafe Buongiorno Opens New Bangkok Outlet and Celebrates Italian Honour for Enzo Peroni
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Bangkok: – Bangkok’s vibrant dining scene welcomes an exciting new destination with the opening of the latest outlet of Cafe Buongiorno on Sukhumvit 49. The new café comprises two sections: Per Tutti – serving the Café’s much-loved selection of authentic Italian dishes and the adjoining Café Buongiorno Gelateria – introducing an extraordinary gelato experience featuring an endless variety of innovative flavours – from red wine gelato to beer gelato.
The opening also coincides with a proud milestone for Enzo Peroni, founder and driving force behind Cafe Buongiorno, who has recently been elevated from Cavaliere to the distinguished rank of Commendatore, one of the highest honours bestowed by the Order of Merit of the Italian Republic. The recognition celebrates his longstanding contribution to promoting Italian culinary heritage and culture internationally.
The new Sukhumvit 49 café reflects the lively spirit of Italian café culture – an inviting place where guests can enjoy artisanal gelato, freshly prepared Italian dishes, and a warm convivial atmosphere reminiscent of a neighbourhood café in Italy.
A highlight of the new outlet is its adventurous gelato bar, showcasing a wide spectrum of flavours crafted with creativity and Italian expertise. Guests can discover unusual options such as lemon basil gelato, red wine gelato, beer gelato, and other surprising combinations alongside beloved classics such as pistachio, chocolate, and creamy vanilla.
“To me, Italian cuisine is about joy, creativity and sharing,” said Commendatore Enzo Peroni. “With this new café, we want to offer something playful and memorable for Bangkok – an experience where people can discover gelato in ways they have never imagined before. I am deeply honoured by the recognition of Commendatore, and I am delighted to celebrate this milestone together with our guests and friends in Thailand.”
To mark the occasion, Cafe Buongiorno recently hosted a special media gathering at the Sukhumvit 49 outlet, inviting members of the press, influencers and culinary enthusiasts to experience the café’s distinctive gelato creations and Italian specialties firsthand.
With its combination of culinary creativity, authentic Italian spirit and a touch of fun, the new Cafe Buongiorno Sukhumvit 49 promises to become a lively meeting place for dessert lovers, food enthusiasts and anyone looking to enjoy a little taste of Italy in Bangkok.
For further information, please contact Khun Pimprang NavaOlarn at Tel/LINE ID: 062 494 1649 or email: buongiornocafe2@gmail.com.
Commendatore Enzo Peroni: A Legacy Forged in Global Business and Italian Heritage
Bangkok, Thailand – From the agricultural heartland of Alto Lazio to the dynamic markets of Asia, Commendatore Enzo Peroni’s career is a compelling narrative of entrepreneurial foresight, strategic adaptation, and unwavering commitment to his Italian roots.
As the founder and CEO of EP Group of Companies and the visionary force behind Café Buongiorno, Commendatore Peroni has built a multi-faceted empire by seamlessly integrating deep humanistic understanding with astute business principles.
This unique approach has not only yielded significant commercial success but also positioned him as a prominent ambassador for Italian culture and enterprise worldwide.
Commendatore Peroni is also a very sought after guest speaker on subjects like “Emotional Intelligence, Management, Marketing, Inner Motivation” in hospitals, luxury hotels, and corporations. Along with being a guest speaker, Commendatore is also the author of the books “Tales of a Young Boy” Books 1 and 2. His books convey messages to humanity about family values, ethics, love, environment, sustainability.
Tuscan Roots and the Seeds of Curiosity
Born in Celleno, a picturesque Etruscan village on the border of Tuscany and Umbria, Commendatore Peroni grew up surrounded by rolling hills, fertile vineyards and an unwavering respect for nature.
His formative years spent on his family’s farm taught him the intrinsic value of simple, honest labour and the joys of food prepared with natural, unadulterated ingredients.
These experiences would later shape his personal philosophy and business ventures.
Family gatherings, seasonal rituals and the rhythms of rural life instilled in him an appreciation for tradition and a sense of belonging that he carries with him to this day.
“I don’t believe anyone can be a complete person without a love for nature,” he muses.
“Nature represents all forms of life. Curiosity is the key to learning and observation, and it was the foundation of my life.”
A Scholar of Culture and Business
Commendatore Peroni’s thirst for knowledge soon drew him beyond the hills of Lazio to Paris, where he immersed himself in French literature at the Sorbonne, devouring the works of Proust, Zola and Voltaire.
London followed, where he studied linguistics, marketing and management, all the while absorbing the lessons of English literature from the likes of Chaucer and Shakespeare.
Far from a conventional academic, Commendatore Peroni credits his success to an interdisciplinary approach.
Emotional intelligence is a combination of multiple disciplines,” he explains.
“I applied what I learned in thousands of books to marketing, management and psychology.”
It was a mentality that would serve him well when, in 1977, he ventured to Hong Kong, then a British colony teetering on the cusp of monumental change
A Pioneer in Asia’s Emerging Markets
At the age of 29, Commendatore Peroni became one of the youngest chief executives in Hong Kong, heading a major multinational conglomerate with operations stretching from Shanghai to Sichuan, and from Taiwan to Canada.
When Deng Xiaoping’s ‘Open Door Policy’ transformed China’s economic landscape in the late 1970s, Commendatore Peroni was uniquely positioned to capitalise on the new opportunities.
Combining his understanding of history, psychology and human behaviour, he negotiated multimillion-dollar deals and introduced over 100 Italian companies into China’s rapidly evolving market.
Yet, amidst this meteoric rise, the impending handover of Hong Kong to Chinese sovereignty in 1997 and the Asian financial crisis prompted Commendatore Peroni to reassess his future.
“We came to Bangkok and liked it,” he recalls simply. It was here that his next great chapter would unfold.
Café Buongiorno: A Cultural Mission in Bangkok
More than just a restaurant or coffee house, Café Buongiorno was conceived as a cultural centre.
Drawing inspiration from the deep-rooted traditions of his family – the Peroni, Scarino, Mattei, Panetta, and Celleno clans – Commendatore Peroni sought to bring authentic Italian lifestyle, recipes and hospitality to Thailand.
“Our roots at Café Buongiorno are born from tradition and pride of genuine food and for the land which belonged to my grandfathers and great-grandfathers,” he says.
“It took many long discussions with different family members in Umbria, Lazio, Tuscany and Sicily before we agreed to introduce our culture and way of doing things.”
The Signature colours of Café Buongiorno are Yellow Tuscany, Olive Green, and Burgundy. Like everything at Café Buongiorno, these colours also have deep meaning. Yellow Tuscany reminds Commendatore of the wheat harvest season in Italy when his entire family used to gather to harvest the golden wheat. Olive Green symbolises the fond memories of days spent picking olives from their estate to make into olive oil. And Burgundy reflects the tradition the wine making season, a time of celebration, community, and shared joy.
Café Buongiorno quickly became a gathering place for Bangkok’s expatriate community, celebrities and high society.
It was among the first hospitality venues in the city to host Italian theatrical productions, lifestyle events and partnerships with luxury brands such as Ferrari, Lamborghini and Versace.
As demand grew, so did the business.
A production facility in Bangna-Trat area, east of Bangkok, was established, crafting everything from artisanal biscotti and gelato to cold-pressed juices and premium popcorn.
Café Buongiorno Retail Developing Plan
Today, Café Buongiorno has recently opened two new outlets called “Café Buongiorno Per Tutti” and “Café Buongiorno Gelateria” on Sukhumvit 49, bringing a touch of Italy to this vibrant part of town.
Café Buongiorno Per Tutti has All Day Dining serving breakfast, lunch, afternoon tea, and dinner with a range of boutique wines from Italy. The café serves authentic Italian comfort dishes.
Café Buongiorno Gelateria is a premium Italian gelato destination specialising in authentic, homemade gelato crafted from traditional family recipes. Known for its dense texture and rich flavors, their gelato contains up to 70% less air than standard ice cream.
At Café Buongiorno, everything is crafted with passion, emotion, and family recipes passed down from generation to generation.
Looking ahead, Café Buongiorno also plans to establish a dedicated “Café Buongiorno Biscottificio” showcasing its flagship Café Buongiorno Biscotti, widely acclaimed by many as among the finest in the world.
Along with Café Buongiorno Biscottificio, the group is also planning on opening a “Café Buongiorno Popcorn Store” showcasing its wide range of Café Buongiorno Popcorn which is a favourite of many.
Café Buongiorno Biscotti – The Flagship Product
If you were to ask Commendatore Enzo Peroni about the flagship product of Café Buongiorno, he would say without hesitation: Café Buongiorno Biscotti. In his words and in the opinion of many, Café Buongiorno Biscotti are probably far by the best biscotti in the world.
According to many food experts and VIPs from around the globe, Café Buongiorno Biscotti stands out for its uniqueness, rich history, culture, legacy, quality, and its impressive wide range.
With 35 different flavours, it is no wonder that Café Buongiorno has done more than 500 events featuring Café Buongiorno Biscotti not only in Thailand but in many parts of the world. Commendatore Enzo Peroni proudly notes that many call it “a biscotto with a story, heart, and soul”.
Leadership Through Emotional Intelligence
Commendatore Peroni attributes much of his success to an unwavering belief in inner motivation, passion and leadership grounded in empathy.
Over four decades, he has observed that many employees falter not from a lack of skills but from a lack of motivation.
“One cannot inspire others if one cannot inspire themselves,” he insists.
“Inner motivation triggers positive energy, and positive energy triggers performance.”
His management philosophy centres on clear communication, emotional engagement and leading by example.
“Leaders motivate, inspire and energise people not by control mechanisms but by satisfying the basic human needs for achievement and a sense of belonging,” he explains.
Commendatore Peroni also emphasises the importance of ‘dishabiting’ — letting go of bad habits — and ‘decoding’ — developing new, adaptive habits in the face of an ever-changing business environment.
Honours and Heritage
In recognition of his dedication to promoting Italian culture abroad, Commendatore Peroni was awarded the Order of the Star of Italian Solidarity by the President of Italy in 2005, receiving the title of Cavaliere. In March 2026, his continued contributions were further honoured with the distinguished title of Commendatore.
These are the accolades he holds dear, not merely as a personal honour but as a testament to his mission of cultural exchange.
His affinity for Thailand runs deep.
Commendatore Peroni speaks warmly of Italian artisans who left their mark on Bangkok’s architectural heritage, from the Ananda Samakhom Throne Hall to Hua Lamphong Railway Station.
He and his wife Theresa, divide their time between their Bangkok residence, a home in Hua Hin and residence in Italy.
Looking to the Future
Even as many of his contemporaries retire, Commendatore Peroni remains relentlessly active.
Café Buongiorno’s production centre continues to innovate with weekly product developments from its R&D facility in Italy, while new ventures in Vietnam, Singapore, Malaysia and Indonesia are on the horizon.
A firm believer in nurturing the next generation, he ensures that all employees – some of whom have remained with him for over three decades – are trained not only in technical skills but also in the company’s values, history and philosophy, in Italian, Thai and English.
As to what keeps Italian cuisine so beloved in the Land of Smiles?
“Our cuisine is very simple at heart,” Commendatore Peroni says with a smile.
“Thai people like simplicity. With good ingredients, you can make great food — you don’t need to be elaborate.”
It is a fitting reflection of a man whose own life is a rich, flavourful tapestry woven from tradition, curiosity, and an unrelenting zest for life.
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