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15 Nov, 2019

How 1987 Visit Thailand Year Revolutionised Global Travel & Tourism

One of the world’s greatest tourism marketing extravaganzas, 1987 Visit Thailand Year changed the face of global Travel & Tourism. While establishing Thailand’s marketing genius, it also exposed the kingdom’s management deficiencies. Today, as the country prepares to celebrate the 60th anniversary of the Tourism Authority of Thailand and Thai Airways International in 2020, the experience of VTY 1987 remains a vivid example of what has gone both right and wrong. Imtiaz Muqbil, Executive Editor of Travel Impact Newswire, wrote the only two books about that ground-breaking year. In this Nov 7 lecture at the Siam Society, Thailand’s pre-eminent arts and culture institution, the leading journalist-cum-historian provided an “unsanitised and unauthorised” perspective of VTY 1987 and offered some lessons for the future.

Click on the Facebook page image below to view the full lecture, which offers historic insights and perspectives no academic in match.