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26 Jun, 2017

Israel’s failing P.R. campaign: The more Americans know, the less favorable they are

The news out of Israel is that a survey by an American Zionist group says that Israeli PR (or hasbara) isn’t working, and the more Americans learn about Israel, the less favorably they feel about the country. The Times of Israel describes the data as devastating: “‘Devastating’ survey shows huge loss of Israel support among Jewish college students.”

The study is titled, “Sounding the Alarm: The American-Israeli Relationship.” Fern Oppenheim, head of the Brand Israel Group, which produced the survey, “repeatedly used the word ‘devastating’ — each time without hyperbole.”

The study says that Americans have learned a lot more about Israel since 2010, but that knowledge has fostered the country’s unfavorable reputation, and fed the “delegitimization” campaign, because Americans increasingly feel that Israel does not share their values.

Read the rest: http://mondoweiss.net/2017/06/campaign-americans-favorable/