Distinction in travel journalism
Is independent travel journalism important to you?
Click here to keep it independent

2 Feb, 2017

Pamelia Lee, Senior Director, Tourism Development, Singapore Tourism Board

ASEAN Travel & Tourism Hall of Fame – Initiated by Travel Impact Newswire Executive Editor Imtiaz Muqbil to recognise the many veterans who helped grow and shape ASEAN tourism over the last 50 years.

Date & Place of Birth: 16 April 1942, Hawaii.

Marital Status: Married with four children and four grandchildren.

Education: University of Hawaii.


1978 joined Singapore Tourism Board

May 1978 to Aug 1984 Head of Marketing Division.

Sept 1984 to Mid July 1994 Head Product Development Division, serving as chief coordinator of the S$1 billion Singapore Tourism Product Development Plan, which led to a government cum private sector effort to preserve the Raffles Hotel, Chijmes, Singapore River and numerous historic districts, such as the Civic District, Chinatown, Little India and Kampong Glam.

10 Aug 1988 to May 1995 Member of the Singapore River Committee, helped bring life back to the Singapore River via new jetty points and re-introduction of traditional bumboats to add activity to the River. Also oversaw the rebuilding of the Changi Chapel Museum.

5 Feb 1988 to 31 Mar 2000 Board of Directors of the Urban Redevelopment Authority of Singapore and the National Heritage Board, as well as numerous other committees, responsible for national policy formulation, and charting the conservation of Singapore’s built heritage.

16 Apr 2004 to 31 Jul 2007 Oversaw a S$280 million budget to transform Singapore’s cluster of isolated Southern Islands with better linkage and safer beaches, to offer experiences that are natural and green.

2004 Senior Consultant to the Singapore Tourism Board, handled the acquisition of a 9th Century shipwreck treasure of over 53,000 artifacts, known as the “Tang Shipwreck Treasures: Singapore’s Maritime Collection”.

Other Activities

Invited by Singapore’s Ministry of Foreign Affairs to organise tourism studies for Cambodia, China, Laos, Mauritius and Myanmar.

Served on task forces led by Pacific Area Travel Association to identify tourism potential of Wellington (1994) and Malacca (1989).

Saved Singapore’s last two remaining Dragon Kilns, and built Hua Song (2004), a museum about the Chinese diaspora.

2004 Wrote “Singapore, Tourism & Me”, and in 2014 helped to author, “The Greening of Singapore, A Legacy of Lee Kuan Yew”.

Awards and Recognitions

1989 Conferred Public Administration Medal (Silver) and in 1997 a Public Service Medal, both by by the Singapore Government for outstanding contributions.