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8 Nov, 2016

Narzalina Lim, Secretary, Department of Tourism, The Philippines

ASEAN Travel & Tourism Hall of Fame – Initiated by Travel Impact Newswire Executive Editor Imtiaz Muqbil to recognise the many veterans who helped grow and shape ASEAN tourism over the last 50 years.

Narzalina Lim

Date of Birth: 17 February 1947

Marital Status: Married, 2 children

Nationality: Filipino


1971: Master of Arts in English Literature, University of California, Santa Barbara, California

1967:  Bachelor of Arts in English Literature, Maryknoll College, Quezon City (Dean’s Honor List)

1963: High School, Philippine Women’s College, Iloilo City, Philippines, (Graduated Valedictorian)

1972:  French Language, Alliance Francaise, Paris, France

1974:  Management Development Program, Asian Institute of Management Makati, Philippines


Present: President, Asia Pacific Projects, Inc. (APPI), a management consulting company specializing in tourism.

President, Iloilo Economic Development Foundation, a non-stock corporation which aims to promote Iloilo Province and Iloilo City as good places to invest in.

Independent Director, Pico de Loro Beach and Country Club, Inc.

Trustee, Lopez Group Foundation Inc. (LGFI)

Trustee, University of Iloilo

Member, Former Senior Government Officials

August 2007- August 2010: Trustee, Asian Institute of Management

June 1999 – March 2007 Lecturer (Part-Time) on Tourism, Far Eastern University, Manila, Philippines

Feb – Sept 1992: Secretary, Department of Tourism, Republic of the Philippines

Feb 1986 – Jan 1992 Undersecretary, Planning & Development, Department of Tourism, Republic of the Philippines

Served as the National Project Director of the UNDP-WTO-sponsored Philippine Tourism Master Plan Project, 1990-1991.

July 1984 – Feb 1986: President, Business Resource Center, Inc. (BRC), which specialized in planning meetings and organizing conferences, events and exhibitions.

March 1980 – July 1984: Director for Conventions, Business Resource Center, Inc. (BRC), Chief Operating Officer of the company.

June 1979 – Mar 1980: Instructor, Division of Humanities, University of the Philippines, Manila, Taught English I and II (Grammar, Composition and Introduction to Literature)

Aug 1972 – Sept 1977: Executive Director, The Ala-ala Foundation, a private philanthropic foundation which supported projects for youth development and the development of poor communities around the country.

Jun 1972 – Mar 1974: Instructor, English Department, De La Salle University, Manila; Instructor, Graduate School, Philippine Normal College, a teacher training institution.

Apr 1967 – May 1968: Executive Secretary to the Front Office Manager, Manila Hilton Hotel

Other Activities

August – November 2008: Consultant to the Asian Development Bank on the Brunei-Indonesia-Malaysia-Philippines East ASEAN Growth Area (BIMP-EAGA) Mid-Term Review of its Roadmap

May – November 2007: AusAid Team Leader for the Metro Iloilo-Guimaras Integrated Tourism Strategy and Action Plan Project

Sept. 2004- Dec. 2007: Chairperson, Quezon City Tourism Council, a private-public sector partnership to promote Quezon City as a destination for shopping, dining, and entertainment.

June 2004 – August 2005: Director, Clark Development Corporation (CDC)

Nov. 2004 – April 2005: Asian Development Bank Consultant for Human Resource Development, Greater Mekong Subregion Tourism Strategy Project

April 2001- 2002: World Tourism Organization Consultant for Human Resource Development, Islamic Republic of Iran

July 2001: UNESCO Consultant for Cultural Tourism, Siem Reap and Pnom Penh, Cambodia

Aug. – Dec. 2000: UN World Tourism Organization Consultant for Human Resource Development, Yunnan Province Tourism Master Plan Project, People’s Republic of China

Sept. 1999 – Dec. 2004: Chairperson, Executive Committee, Abanse! Pinay (women’s political party under the party list system)

Sept. – Nov. 1998: World Tourism Organization Consultant for Human Resource Development, Sichuan Province Tourism Master Plan Project, People’s Republic of China

Oct 1990 – Aug 1991: National Project Director, Philippine Tourism Master Plan Project, a 20-year comprehensive tourism master plan for the Philippines.

Jun 1987 – Jan 1990: Chairman, ASEAN Sub-Committee of Tourism (SCOT)

Apr 1988 – Mar 1991: Chairman, National Parks Development Committee (NPDC)

1988 – 1991: Commissioner, Presidential Commission on Culture and the Arts (PCCA)

1988 – 1989: Member, Pacific Asia Travel Association (PATA) Development Council

1989 – 1992: Member of the Board, Pacific Asia Travel Association (PATA)

1986 – 1987: Trustee, Museo ng Malacañang Foundation, Manila (Re-elected to the Board in September 1992)

1993 to 1997: Trustee of the Katutubong Flipino Foundation (KFF)

1986 – 1987: Trustee, Metropolitan Museum Foundation, Manila

1990 – 1991: Member, Legislative-Executive Bases Council (LEBC), a body created in 1990 to draw-up a comprehensive conversion plan for the US military facilities in the Philippines from military to commercial use.

1983 to 1986: Trustee and member of Manindigan!, an organization of businessmen, professionals, and concerned citizens committed to take a stand on important national issues.

1983 to the present: Officer and Founding Member, Alliance of Women for Action Towards Reform (AWARE), a non-government organization which has been in the forefront of political reforms in the Philippines

1974 to 2001: Writer, editor, and columnist in Business World, various newspapers and media

Source: Mrs Narzalina Lim