15 Jun, 2016
Established in 2005, BDS is a Palestinian-led global movement that calls for an economic, academic and cultural boycott of Israel until it complies with international law and grants Palestinians their rights. Abu Helal says that one of the factors that sets this campaign apart from previous ones is the use of the word “tov” which he says is “provocative” for many Palestinians because it is a Hebrew word. Activists have launched the campaign across major Palestinian cities such as Ramallah, Bethlehem and Nablus. They are putting up posters, staging protests in front of the headquarters of selling agents and distributors of Israeli goods, speaking to people on the streets and placing provoking stickers on products. By pointing out what they see as the irony of funding one’s occupier, activists hope to deter Palestinians from consuming any Israeli goods.