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30 Jul, 2014

11 Takeaways From the Worst Crisis Ever to Hit Thai Tourism


What next for Thai tourism? Will it bounce back from the worst crisis it has faced since the first outbreak of AIDS 30 years ago?

Imtiaz Muqbil, one of Asia’s longest serving travel trade journalists, has compiled an in-depth compendium of 11 factors that will change the face of Thailand’s most important service industry, one of its leading job creators and contributors to poverty alleviation and income distribution. Indeed, the Thai tourism crisis is far from over. Only the symptoms have been addressed; tackling the root causes will be a long and strenuous undertaking.

Over the next 12-18 months, the outcome of the soul-searching under way in Amazing Thailand will be critical to the emergence of an integrated ASEAN Community as well as the Asian Century at large.

Only one travel trade journalist has the holistic combination of technical, professional and cultural qualifications to provide a comprehensive perspective on what is going on and how other countries in Asia and beyond can learn from the Thailand experience.

Anyone wanting to benefit from this honest and realistic SWOT assessment can email Imtiaz Muqbil, Executive Editor, Travel Impact Newswire, at imtiaz@travel-impact-newswire.com.

This analysis is in the form of a presentation designed for senior directors and management executives of national tourism organisations, airlines, tour operators, hoteliers, any other corporations and institutions planning to set up a travel & tourism presence in Thailand in the build-up to the ASEAN Community 2015.

It is not being publicly distributed free of charge.