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22 Apr, 2014

Sultans of spin: Elite election strategists coming to Britain | The Observer

There have been two kinds of responses within the Labour party to the decision to appoint David Axelrod, former senior adviser to Barack Obama, to help run Ed Miliband’s general election campaign.

One is driven by cynicism: a view that this is just an expensive stunt that will have no real positive effect; that someone from the US cannot understand the dynamics of British politics and the instincts of British voters.

The Tories now have Australian Lynton Crosby and another ex-Obama operator, Jim Messina, while Nick Clegg and the Liberal Democrats have signed up the South African Ryan Coetzee. So, not to be outdone, Labour, who employed veteran US political consultant Bob Shrum in 2001, sought their own brand-new non-Brit and chose the man known in the US as “the Axe”.

Read the rest: Sultans of spin: the elite election strategists coming to Britain | Politics | The Observer.