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8 Jan, 2014

Alcohol-related violence: Help clean up Sydney’s streets, and win $2500 – Sydney Morning Herald

The Sydney Morning Herald is launching a competition for people to help take a stand against alcohol-related violence on the city’s streets. We are asking readers to come up with a 30-second video advertisement or poster campaign aimed at curbing the prevalence of alcohol-related violence.

It won’t be easy. But there is a precedent. In 2007, the NSW Roads and Traffic Authority had great success with its ‘pinkie’ campaign. The billboard and TV campaign showed men and women wiggling their pinkie finger at speeding drivers, hinting at another body appendage, with the slogan ‘‘Speeding. No one thinks big of you’’.

Read the rest: Help clean up Sydney’s streets, and win $2500 in the process.