Distinction in travel journalism
Is independent travel journalism important to you?
Click here to keep it independent

14 Oct, 2013

Mums develop their nose for business – Sydney Morning Herald

More women with successful careers are starting their own business or working for themselves from home after having children. The ”female” economy is fast growing and one that the big banks are keen to reach. Women have spent a lot of time and effort building their careers, says Larke Riemer, director of women’s markets at Westpac.

When they start a family, they want to keep doing some of the things they are good at, but also want the flexibility that running their own business or working for themselves can give, she says.

A survey of 369 women owners of small businesses, commissioned by Westpac, found that three-quarters financed their businesses from their own savings. Almost 60 per cent of the women started their businesses on their own without a business partner, and almost 70 per cent have businesses that are in the same or similar areas in which they have expertise.

Read the rest: Mums get down to business.