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19 Jul, 2013

World Marketing Summit to be held in Malaysia in Sept 2013


KUALA LUMPUR, Malaysia, July 17, 2013 /PRNewswire/ — The World Marketing Summit Malaysia 2013 (WMSM2013) which will take place in Kuala Lumpur, Malaysia from September 28th to 30th, is a platform designed for the sharing of actual case studies of campaigns that have been successfully implemented as opposed to just theoretical ideation. The topic on the table is how to tackle the United Nations’ 8 Millennium Development Goals.

Speaking about the summit, Dr. Marceline Lemarie, Chairperson of WMS Malaysia 2013 said, “The feedback from the delegates and speaker panel shows an overwhelming support for our efforts to increase dialogue and sharing of real implementation. For this reason, we have chosen to enhance our efforts to deliver these real examples of how companies can make a difference, by introducing a contest of sorts, with 10 winners receiving all access passes to the WMSM2013 and winning entries published in the Summit Program.”

Participating in the WMSM2013 sharing exercise is easy. Participants need only provide a synopsis of no more than 400 words, showcasing their successful implementation of a campaign that has helped deliver socio-transformation in any of the 8 Millennium Development Goals areas of poverty eradication, primary education, gender equality, child mortality, maternal health, combating disease, environmental sustainability or global partnerships for development. The submissions should follow ‘Scenario’, ‘Initiative’ and ‘Outcome’ and should be submitted to info@wmsmalaysia.org by July 31, 2013 with the subject “Socio-Transformation Entry”. All entries will also be posted on WMSM2013’s Facebook page as another form of sharing.

Dr. Marceline Lemarie said, “There are so many successful socio-transformation initiatives that have been implemented that companies and countries should be proud of and it is these stories we must share so that we can all understand, absorb and take back to our own respective countries and implement, that’s how real change will be delivered and the 8 Millennium Development Goals attained.”

For more information or to register for the Summit, visit http://wmsmalaysia.org/.

Like us and keep up with us on Facebook at: http://www.facebook.com/WMS2013

Follow us on twitter too: @WMSMalaysia2013

Contact Person: Yoong Loong Hin, Phone Number: +6016-564-5670, Email: loonghin.yoong@edelman.com