Distinction in travel journalism
Is independent travel journalism important to you?
Click here to keep it independent

21 Jun, 2012

Denver Airport to Create “Largest Digital Experience” for Advertisers


DENVER, June 19, 2012, (BUSINESS WIRE) — Clear Channel Airports announced it will implement a first-of-its kind digital advertising program at Denver International Airport, the fifth-busiest U.S. airport and eleventh-busiest airport in the world.

The Clear Channel Airports program will place Denver International Airport at the forefront of digital video advertising. The installation plan includes more than 118 LCD screens throughout the airport, including 70-inch freestanding LCDs throughout level six of Jeppesen Terminal, six post-security overhead ultra-thin bezel video walls on the soffits of the A, B, and C Concourses and four 26-foot diagonal high-definition LED video towers formed around the Great Hall elevator columns. Denver International Airport will have the largest digital footprint of any North American airport.

“The video towers will be the largest digital displays currently planned for any U.S. Airport,” said John Ackerman, Denver International Airport’s chief commercial officer. “Our new state-of-the-art advertising program will give businesses the opportunity to showcase their brands in new and creative ways to more than 50 million passengers a year. The advertising income realized by Denver International Airport will significantly increase nonairline revenue, which reduces costs for our airlines partners.”

By utilizing dynamic technology throughout the airport, advertisers will realize the value of connecting with frequent business and leisure travellers. Per the new 10-year contract, existing hotel phone boards located in the baggage claim area will be replaced with touchscreens that can send hotel, restaurant and other travel information to mobile devices. The new touchscreens will be complemented by ultra-thin custom designed LCD’s, building an eye level digital network for arriving passengers of Denver.

The combination of the slim and modern design will fit seamlessly into Denver’s existing iconic, award-winning architecture. It will provide advertising opportunities and serve as a conduit for local Denver tourism promotions. The entire digital network has the capability to also integrate airport information, weather and emergency messaging for airport passengers.

In addition, passengers and concessionaires will benefit from an updated version of the FlySmart mobile travel application at Denver International Airport. The application will provide travellers access to real-time flight information, as well as the ability to receive notifications on their mobile device about specials and promotions at airport concessions.

Looking ahead, Clear Channel Airports will work with Denver International Airport to integrate additional services and technology for the new South Terminal Redevelopment Program scheduled to open in 2016. To complement the architectural elegance of the planned hotel, public transit plaza and train station, Clear Channel Airports will develop an enhanced program that will merge entertainment and advertising on one digital canvas. This overall project objective will create a showpiece for Denver and all of Colorado.

Clear Channel Airports’ programs serve as a catalyst for promoting tourism, economic development and community support for local airports. It is currently implementing over 200 airport programs throughout North and Central America, the Caribbean and the Pacific Rim.

More information: www.clearchannelairports.com and www.clearchanneloutdoor.com.

For more information, visit www.flydenver.com.