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16 Jan, 2012

News vs Noise


A Unique Course for Travel & Tourism Communicators In The Internet Era

Most of the media releases circulating in the travel & tourism industry these days are

Boring….Banal….and Bland.

Their content and subject matter has hardly changed at all over the past 30 years.

The world has changed. The travel & tourism industry has changed. The technology has changed.

But travel industry communications has not kept pace!

It all sounds, looks and feels the same.

There is more “noise” than “news”.

Poor communications content is a major reason why travel & tourism gets scant respect on the global stage.

Imtiaz Muqbil, Executive Editor of Travel Impact Newswire, one of Asia’s seniormost travel & tourism journalists, has created a unique one-day course designed to change the way industry communicators think in the Internet age.

The course will help communicators:

  • Develop content that is different, distinctive and produces results;
  • Access insights/ideas and better understand the forces of internal and external change;
  • Broaden both the context and content of the communications effort;
  • Boost the competitive edge of their respective companies/organisations; and
  • Get maximum productivity value in minimum time.

Course Highlight: A Special Presentation On11 Major Mistakes Travel Industry Communicators Make”

Course Structure and Topics

BIG-PICTURE ISSUES — The changes in the Global and Regional World Order.

THE TRAVEL & TOURISM REVOLUTION — Key industry issues and trends and how they are impacting on the way it does business.

IMPACT ON GLOBAL MEDIA – Changes in technology have redefined “media” as well as what, how and where people read.

IT’S ALL ABOUT CONTENT — How to enhance and upgrade content to make it more interesting, readable, relevant and, most important, respectable.

Workshops and discussion to brainstorm ideas and share experiences.

Who Should Attend?

Communications professionals as well as senior management executives seeking to bolster the brand image and stretch the value of the marketing dollar.


This course can be most effective if conducted on a single-company basis. Specific issues and problem-solving exercises can be covered on a private basis.

Participants can analyse examples of good and bad communications, and critique their own and most importantly, their competitors’ media releases.

To arrange a course, and for further information on fees and structure, pls contact us.

Special Rates Available for Small & Medium Sized Enterprises.

For information on the Course Instructor, click here.