Distinction in travel journalism
Is independent travel journalism important to you?
Click here to keep it independent

12 Nov, 2020

sbe and Accor Expand Mondrian Brand in Gold Coast, Australia

10 November 2020 – Accor and sbe, international hospitality group that develops, manages and operates award-winning brands, today announced Australia’s first Mondrian hotel and branded residences will be built at the iconic Burleigh Heads Beachfront on the Gold Coast.


The dual tower Mondrian Gold Coast is being developed in collaboration with Chris and Letitia Vitale’s Vitale Projects. It will be constructed on an expansive 43,453 square foot (4037sqm) beachfront site on the corner of First Avenue and The Esplanade Burleigh Heads in one of the Gold Coast’s most desirable neighborhoods. With 262 feet (80 meters) of ocean frontage, guests and residents will have direct access to Burleigh Heads Beach.

Mondrian Gold Coast will feature two towers to separate the private residences, comprised of 89 residential apartments, from the hotel, which will encompass 208 guestrooms. The buildings will be united by a three-level podium that acts as the building’s common space and hub of activity, including a fitness centre, spa, restaurants, and swimming pools, all overlooking the beach and Burleigh Headland National Park.

This  Queensland location will be sbe’s first hotel property in Australia after the recent openings of Hyde Paradiso lounge in Surfers Paradise and Hyde Perth. Mondrian Gold Coast is one of nine new Mondrian properties that sbe plans to open globally by 2022. It follows the company’s recent opening of Mondrian Seoul Itaewon, and the announcement of Mondrian Shoreditch London set to open in 2021.

Chadi Farhat, Chief Operating Officer, sbe said, “With five open properties, nine in development, and six more to be announced, Mondrian has established itself as one of the strongest brands in the sbe lifestyle portfolio. The Gold Coast has grown into one of Australia’s leading travel destinations and the opening of Mondrian Gold Coast is the next step in our strategic global expansion for the Mondrian brand.”

Accor Pacific CEO Simon McGrath said. “With the Mondrian brand, sbe creates destinations within the destination, bringing together regional authenticity with sophisticated design, creative programming and a lively bar and restaurant scene. Mondrian Gold Coast will be the embodiment of this philosophy.”

Vitale Projects Director Chris Vitale said, “Hotel-branded residences are gaining steam around the world, and with very few true luxury branded residences in Australia, prestige property buyers at Mondrian Gold Coast will have the rare opportunity to enjoy the benefits of a private residence with full access to elevated hotel amenities and services.”

The landmark residential tower and adjacent hotel, designed by multi-award-winning architect Elenberg Fraser, will visually transform the site with striking arches, vertical and horizontal gardens and waterscapes.

Studio Carter, commissioned to oversee the interior design, aims to use contextual inspiration from nature to shape the hotel and residential design.

Upcoming Mondrian properties include the Dominican Republic, Germany, the Maldives, Puerto Rico, Thailand, and Vietnam. By 2022, sbe plans to open 50 new hotels internationally, of which nine will fall under the Mondrian brand.