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10 Mar, 2015

New Book Exposes How Branding Campaigns Manipulate Our Lives

LONDON–(BUSINESS WIRE)–March 09, 2015 — Every day, brands get inside our brains with a range of powerful psychological tricks which manipulate unsuspecting consumers into parting with their hard earned cash. But how do brands create such strong emotional attachments to us, and how do they come to resonate so strongly?

With over thirty years’ experience, highly regarded brand expert, Jonathan Gabay has now published Brand Psychology to give us the answers.

Written in a clear, concise style, Brand Psychology will comfortably sit on the shelves of academics, marketing departments, and anybody with even a passing curiosity into how we have all become susceptible to the myriad of branding messages to which we are exposed. Fearlessly written, the book exposes names and shames the brands whose desperate marketing ploys are keeping some dangerous truths out of the public domain.

As our lives become increasingly intertwined with technology, Gabay explores how our data is used intrusively against us in the name of marketing. He shows us how this doesn’t just affect us as consumers, but also our political choices – opening up powerful questions into the truth behind our democratic society.

Brand Psychology demonstrates, with many lively examples and interviews with other field experts, just how widely our psychological tendencies are harnessed to create brand attachments to part us with our money. Did you know that children cam often recognise a logo before they can talk, the reasons why sports supporters are so fanatical about brands? Or how psychology is deployed in pricing to ensure we select products which maximise profits for the manufacturer?

Brand Psychology demonstrates why we all should become more ‘brand-aware’, and teaches us how to spot when we are being manipulated, tricked, or just outright being lied to.

The first chapter of Brand Psychology is available as a free sample from here: http://www.flipsnack.com/Gabay/brand-psychology-chapter-1-fdp84mf9r.html