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26 Dec, 2014

Ban alcohol firms from sponsoring sports clubs and events, doctors urge – The Guardian

Leading doctors are demanding a ban on alcohol firms sponsoring sports clubs and events because they claim that the “outrageous” practice is fuelling underage drinking by children.

The leaders of Britain’s nurses, A&E specialists and hospital doctors are among those urging ministers to outlaw the sort of deals that have seen Everton and Celtic football clubs agree multimillion pound tie-ups to advertise beer and cider brands on the front of their players’ shirts.

In a letter to the Guardian, a group of medical leaders, public health campaigners and health charities are calling for the action because alcohol sponsorship of sport has become “as commonplace as advertising for cereal or soap powder”.

Read the rest: Ban alcohol firms from sponsoring sports clubs and events, doctors urge | Society | The Guardian.