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Why the Amazing Kingdom is notching up record-breaking arrivals, and what challenges it faces next
The Thai tourism industry has become by far the Kingdom's most successful service sector, one of its leading job-creators and foreign exchange-earners. Behind this success lies a fascinating history of great branding campaigns, policy and regulatory changes, budgetary bunfights, strategic thinking and influence of Royal events.
Crafted and honed by gutsy Tourism Authority of Thailand executives, visionary hoteliers, fiesty airline executives and clear-thinking tour operators, Thailand's tourism marketing genius has helped the industry overcome economic crises, health pandemics, natural disasters, military coups, political wrangling and global and regional problems.
But this success has now bred a new set of management challenges that may be more difficult to overcome.
Travel Impact Newswire Executive Editor Imtiaz Muqbil has been monitoring the pulse of the Thai travel industry full-time since 1981. Industry conferences and management meetings wishing to benefit from a treasure trove of insights and hindsights on one of the world's great tourism success stories can drop an email here: firstname.lastname@example.org.
Read Imtiaz Muqbil's 100% accurate forecast in the columns gagged by the Bangkok Post
For 15 years (January 1997-July 2012), Imtiaz Muqbil penned a hard-hitting fortnightly column called “Soul-Searching” in the so-called “newspaper you can trust”. In July 2012, the column was gagged, with no explanation.
Over the years, four columns had explicitly forecast the rise of whistle-blowers -- a prediction now coming 100% true. Read the four columns by clicking on the links below.
To read other far-sighted "Soul-Searching" Columns, please click here.
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The New World Order will be dominated by a resurgence of spirituality. Imtiaz Muqbil claims to be the world's only travel journalist to have visited the Holy Spots of all the major world religions -- Lumbhini, Bodhgaya, Varanasi, Nalanda, Jerusalem, Vatican City, Amritsar, Makkah, Madinah, Najaf and Karbala, as well as religious spots such as Angkor Wat, Bagan, Shwedagon Pagoda, Temple of the Emerald Buddha, Temple of The Tooth, Somnath Temple, Samarkand, Bukhara and many other great mosques, shrines, temples and cathedrals worldwide. Sustainability, ecotourism and health & wellness travel have all become so 'yesterday'. Prepare for the new generation of travel in the New World Order and raise the bar of your next conference, management forum or seminar by hearing Imtiaz Muqbil's thoughts on this unmatched game- and life-changing experience.
Hundreds of daily readers would have seen it.
Want to fix that? Contact Imtiaz Muqbil, Executive Editor & Publisher, at email@example.com.
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If your product is not meeting any of the above goals, please advertise elsewhere.
"The travel & tourism buzzword of the 21st century will be the search for balance."
That forecast was made by Imtiaz Muqbil, Executive Editor, Travel Impact Newswire, in the monthly strategic intelligence publication of PATA, the Pacific Asia Travel Association, way back in February 1999. Today, it is proving spot-on as the word "balance" resonates across all industry sectors.
Travel industry conferences seeking a speaker who can offer some unique historical hindsight, unconventional foresight and thought-provoking insight on how to rebuild and restore the balance in Asia Pacific travel & tourism can email Imtiaz Muqbil by clicking here.
Imtiaz Muqbil has been covering the Asia Pacific travel industry from his Bangkok base since 1980. Launched in August 1998, Travel Impact Newswire provides unmatched, thought-provoking coverage of big-picture issues and trends that impact global travel & tourism. Distributed every week to 45,000 senior industry readers worldwide, mainly in the Asia-Pacific and Middle East.
A Unique Course for Travel & Tourism Communicators In The Internet Era
By far the vast majority of media communications in the travel industry is boring, banal and bland. The same way it has been for the last 30 years.
Travel Impact Newswire Executive Editor Imtiaz Muqbil has designed a special communications course to help upgrade both the context and the content of industry media material, and make it more interesting, readable and, most important, relevant.